Pink drinks from Aldi for Christmas

Discount supermarket Aldi is offering trend-hunting shoppers the chance to upgrade their drinks cabinet with the colour of the season – Millennial Pink. It’s the colour that is dominating Instagram feeds and now it’s set to take pride of place at the Christmas table.

And you can join in without splashing out, because Aldi has launched their range of premium pink tipples, including the introduction of its first ever pink port.

Featuring three luxurious products including a sweet and botanical Gin Lane Victoria Pink Gin (£19.99), a Veuve Monsigny Pink Champagne Brut (£15.99) and a floral Maynard’s Pink Port (£7.99), the collection starts at just £7.99 and features products up to 30% less than upmarket equivalents.

The popularity of this iconic shade has dominated colour palettes in both homes and wardrobes this year and its popularity is showing no signs of waning. Featured heavily on the social media feeds of cult celebrities such as Rihanna, the dusty pink phenomenon is set to make its mark on drinks cabinets all over the country.

For the first time ever, Aldi is introducing a Pink Port (£7.99) to its Christmas range. Deliciously fruity, this innovative addition is made by longstanding supplier Maynard’s, who also produce Aldi’s Maynard’s LBV Port 1992 (£9.99) – winner of Good Housekeeping Institute’s annual Christmas Taste Test 2017, trumping rivals Marks & Spencer and Tesco.

Aldi has continued to consistently impress experts as well as consumers for its beers, wines and spirits range in 2017.  The retailer has won a whopping 189 awards and was crowned ‘Multiple Wine Retailer of the Year’ at the Drinks Retailing Awards and ‘Drinks Retailer of the Year’ at the Drinks Business Awards as well as scooping ‘Best Own Brand Spirits Range’ at the International Spirits Challenge.