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21Feb2021
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New Morrisons box
Morrisons is now selling boxes of unsold produce for around £3 in a new nationwide scheme to tackle food waste.
The supermarket giant announced the initiative to sell food that has reached its best-before date for a cut price to combat the 18 million tonnes of food that ends up in landfills each year.
Each box will cost £3.09 and contain fruit and vegetables, as well as fresh produce from the bakery and deli, which will collectively be worth at least £10.
Shoppers won’t get a choice over what is in the box before collecting it from the supermarket, as it will all depend on what stock is leftover each day.
The new partnership is expected to see Morrisons distribute 350,000 boxes of food to the app’s 1.8 million registered users through 2020.
“We are using technology to help us reduce food waste and to help more people afford to eat well,” Morrisons’ Market Street director Jayne Wall said.
“It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Too Good To Go’s UK country manager Hayley Conick added: “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet.
“In fact, food waste contributes to 8% of global greenhouse gas emissions. We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner.
“Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin.”
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